Posts tagged erna basson
FMCG skincare brand Frula Beauty goes all in on influencer marketing

Influencer marketing has come a long way since inception, but for brands like Frula Beauty, it is the building blocks of their marketing campaign.

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New affordable luxury clean skincare brand Frula Beauty, set to disrupt the supermarket skincare retail sector

Using plant & fruit power and with Aloe Vera as the main ingredient, Frula looks to disrupt the crowded supermarket skincare sector with deeply penetrating and nourishing formulas.

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Effective Online Marketing

Online marketing is a crucial part in running a successful business and an even bigger part in growing that business. In this article, Jeremy K Streeter talks about where we go wrong in terms of online marketing and how we can improve to convert the business.

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The Good, The Bad & The Ugly of different E-Commerce platforms

Ah yes the dream of going to bed and waking up in the morning and there is more money in your bank account. You have set up your online store and have taken the same strategy you have always used and simply put it all online. How clever you are. Why isn't everyone else doing the same as you, wait thank goodness they aren't or it must be too difficult for them. Now you have built it and surely You  be able to retire in the next 6 months well realistically make it a year.

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5 Tips when choosing a business partner

Having a business partner can be so rewarding for you and the company, with beneficial advantages for both parties but the crucial part is choosing the right partner. I, myself have several highly influential, well-known business partners across the world and I am very lucky enough to have great relationships with all of them.  I am very fortunate to have gained an amazing business partner just last week in one of my companies in South Africa that will see an increase in our margins by 220% - Now that is a great partnership, don’t you think

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